Display and Paid Social Specialist
Photobox Group, Spain
Job Description
About Us
albelli and Photobox Group have merged to create a leading player in the online European Photo Product and Gifting market. Together we now serve a pan-European customer base of over 7 million customers, supported by our 1,150 colleagues across the United Kingdom, the Netherlands, France, Spain, Germany, Norway and Sweden. We are focussed on inspiring our customers to easily make beautiful photo products and bring their special moments to life.
Purpose
We are looking for an ambitious Senior Display and Paid Social Specialist with a data-driven approach and test amp; learn mentality. You will contribute to growing our Display amp; Paid Social channels, which is one of the key areas to scale and improve our online marketing strategy. In this role, you will be responsible for managing the campaigns on Paid Social and Display. You will be constantly challenging the status quo and exchanging ideas, implementing campaigns and developing concepts on a large scale of projects, all within a very savvy central Performance Marketing Team.
The ideal candidate is a senior specialist that has a strong drive to create impact, add value and accelerate growth. You are a strategic thinker, but you equally enjoy managing operational campaign activities. You welcome new challenges and are comfortable working in a dynamic environment and cross-team projects. The role can be based either in or around Amsterdam (NL), London (UK), Barcelona (ES), Munich (DE), Paris (FR), Bergen (NO), Nijmegen (NL) or Paterna (ES). Our working language is English, local language skills are not required.
Responsibilities
• Contribute to achieving our Display and Paid Social objectives for all albelli-Photobox Group labels in Europe
• Manage and optimise Paid Social web and app campaigns
• Provide weekly KPI reports • Explore opportunities and develop the right approach for opening new channels
• Aggregate and analyse data from a variety of sources to inform hypotheses and testing/learning initiatives
• Further deploy Display and Paid Social PAN-EU test amp; learn agenda • Set-up, monitor and evaluate experiments and present learnings and recommendations to internal stakeholders.
• Create insight driven creative briefs that inspire and improve the impact of (mobile) creatives to drive better channel performance
• Project management: delivering cross-team projects from A to Z
• Manage internship program: as appointed mentor you will provide guidance and trainings to the team's intern
• Keep track of all latest updates and trends related to Paid Social, Programmatic Display and Online Video and share these within the team
Requirements
• A Bachelor's or Master's degree in a related field
• A minimum of 5 years' experience in a similar role as Display amp; Paid Social Specialist
• Broad knowledge of available ad networks, exchanges, DSP's and the programmatic landscape
• Experience with Facebook Ads Manager (web and app campaigns), TikTok Business Center, Pinterest Ads Manager, Smartly, Google Ads, DV360
• Strong understanding of the customer journey amp; sales funnel (from awareness to conversion) and how to leverage this to drive overall business goals
• Knowledge of and experience with incrementality testing and measurement amp; attribution topics
• Proven ability to collaborate in cross-functional teams in a dynamic organisation with multiple stakeholders
• Strong analytical skills and ability to turn data into actionable insights
• Outside the box thinking, introducing fresh ideas, taking initiative combined with creativity
• Fluent in English (written and verbal), good/excellent knowledge of a second language (Dutch, Swedish, German, Norwegian or Spanish) is considered an advantage
• In-house experience is considered an advantage, but agency profiles are also welcome
• You love photos in any form or shape! and last, but not least: an open-minded, friendly individual who shares our values when it comes to tolerance, diversity, sustainability, and purpose.
Benefits
- Budget for personal growth and development, including external training, courses, and conferences
- 23 days of annual leave with a healthy work-life balance
- 8 weeks out of the year to work working remotely abroad
- A flexible hybrid work set up with a minimum of 2 days per month in the office and everything you need for a proper work from home setup
- A central location in one of Europe’s most vibrant cities, Barcelona!
- A fast-growing e-commerce environment
- An international company hosting over 50 nationalities
We are working in a hybrid environment and this role is based in our Barcelona office, situated in a WeWork by Plaça de les Glòries Catalane