Senior Product Marketing Manager
Wallbox, Spain
Job Description
Wallbox is a global company, dedicated to changing the way the world uses energy. We do this by creating smart charging systems that combine innovative technology with outstanding design and manage the communication between vehicle, grid, building, and charger.
Founded in 2015, with headquarters in Barcelona and selling already in over 80+ countries, our mission is to facilitate the adoption of electric vehicles today to make more sustainable use of energy tomorrow. Our talent has no borders - we welcome over 900 Wallboxers from over 45 nationalities in Europe, Asia, and the Americas!
We’re now the first Spanish unicorn listed on the NYSE (WBX) and have been recently named amongst LinkedIn’s top 3 Spanish startups.
In day-to-day life, you will see our core values shining through our Wallboxers. The passion and dedication towards our mission will hit you the moment you walk through our doors - and there’s no feeling like it.
Our journey is not plain sailing - it requires proactive, flexible and top performing individuals who are committed to the world of sustainable mobility. But one thing is for sure - it's going to be a fun ride!
The question is: are you ready to change the world with us?
About the role:
We are looking for a Senior Product Marketing Manager to join our Marketing team.
In this role, you will work closely with the Product team during the product development cycle, with the rest of the Marketing team during the Marketing development cycle, and finally deliver the go-to-market plan to your peers in the Field Marketing team, supporting the deployment in all markets. You will bring experience in product launches, product life cycle management and creation of go-to-market plans to position and promote our products.
For this role, you have to be able to think strategically, as well as bring the strategy to execution by effectively collaborating and leading cross-functional teams. . You will be responsible for presenting our products in ways that will strengthen our brand and boost sales. You should be familiar with various product marketing techniques, from positioning and key messages to creating marketing collateral material in various formats (print, digital, etc.).
You will:
- Own the product positioning, value proposition and go-to-market strategy for one or more new products
- Lead cross-functional teams for the execution of the go-to-market plan
- Gain and maintain a deep understanding of our products, customers, competitors and market
- Work closely with the Product team to align the product roadmap with customer’s needs and marketing strategy, considering as well the specific needs of each market.
- Support new product development from concept to launch, representing the voice of the customer, and translate technical details into benefits for the user
- Evaluate performance and work proactively and autonomously with Sales,
- Field Marketing and Product to develop plans and promotions to accelerate sales post-launch
- Follow and analyze market trends to position products
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (innovation, design, content, acquisition, product, sales)
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Requirements
- 8+ years work experience, of which 4+ specifically as a Product Marketing
- Manager, Product Manager, Brand Manager or similar role
- Experience in Technology, Automotive, Electric vehicles and/or Energy is a plus
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Excellent communication skills, oral and verbal
- Strong collaborator, effective project management skills and critical thinking
- Strong quantitative skills
Benefits
- Half-day Fridays!
- First class private health insurance after your first month at Wallbox
- Use one of our EVs for a weekend and/or a week (car sharing) and test our products in your home (beta testing) to become a valuable source of feedback
- Free online language classes (Spanish amp; English) twice a week
- Flexible compensation valid for restaurants amp; food delivery apps, transportation, childcare, and learning amp; development.
- Hundreds of discounts in different brands amp; services with our Wallbox Circle benefits platform
- Car discounts amp; special advantages if you choose an EV!
- Smartpoint for all your online orders amp; services at our offices
- Free coffee amp; soft drinks to fuel those tough Monday mornings
- Variety of breakf