Media Specialist
Wallapop, Spain
Job Description
Wallapop is a Barcelona-based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where a collaborative economy is mainstream. This is what drives us.
Wallapop operates in Spain and Italy, offering a catalog of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale amp; trust of classifieds with the marketplace’s convenience amp; reach. Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.
Backed by top investors such as Accel, Insight Partners amp; Naver Corp we bring our total valuation to 690 million EUR and are embarking on our international journey with the aim to become the world’s best unique goods trading platform.
The Challenge
We are looking for a Media Specialist for our Marketing and Growth team, whose principal goal is to create an audience-centric multi-channel Media Plan Strategy, by analyzing and measuring the impact of different channels in the Spanish and Italian Market, as well as keep an eye on the competition, build audience profile and generate insight to optimize campaigns in order to continuously improve our branding and performance KPI. The Media Specialist will be responsible for the efficient and effective execution of the approved media plan. This role reports to the Media Planner.
What You Will Do
- Brief the agency: align internally the business needs and translate them into a strategic brief for the media agency.
- Determine the media KPIs in order to maximize efficiency and identify the advantages of each media (TV, radio, OOH, connected TV) to help guide the best strategy plan for each advertising campaign.
- Campaign follow-up: analyze direct-response of the campaigns periodically, recommend optimizations and align with the agency.
- Operations: Ensure all the operations of the campaign are met: invoice control in collaboration with the finance team, material deliverables.
- Reporting: elaborate campaign reports and draw learnings, create competitive reports, and communicate with the internal team.
What We’re Looking For
- Demonstrable experience of at least 2 years carrying out functions as a Junior Media Planner for Offline Media in the areas of Client Service and/or Media Planning.
- Management of international accounts is a plus.
- Data-driven and detailed oriented with organizational and critical analysis skills, being able to manage multiple projects at once, analyze and interpret data.
- Knowledge and managed the market tools: Galileo-AIMC, Infoadex, IOPE, Info IO, Tom Micro-EGM, Mecos, OJD, etc. and other media analysis tools being able to understand reporting and analysis through results dashboards.
- Great communication skills. Fluid in English and Spanish.
Do note that all our jobs are Barcelona based. We work in a mostly remote capacity offering great flexibility to our employees, but we believe in the power of getting together regularly in our office. As a first iteration, we expect a 4+ day/month office attendance for which the specifics are decided on a team level.
Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.
We sponsor visa processes for international candidates when applicable and provide legal amp; admin support along the process combined with a competitive relocation package.
Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following Perks amp; Benefits:
- An international team operating in 2 official working languages (English amp; Spanish), there is never a dull day in our team!
- Brand-new, modern and inspirational office space with stunning views and a sunny terrace. All built with sustainable and recyclable materials!
- TOP hardware of your choice (latest Apple or Windows)
- 26 holidays per year
- Flexible working hours + intensive Fridays
- Generous individual learning budget of 2k per year + our very own Wallalibrary
- Group and individual English amp; Spanish lessons as part of our working day
- Private Health Insurance with Cigna
- Flexible remuneration to deduct from gross salary (kindergarten/food/transport check)
- TeamBuilding activities and branded Merchandising
- AndJoy Gym plan + virtual sports classes
- Referral Program amp; Charity Donation
- Extended newborn amp; adoption leave
- Bonus for wedding