As a IT Marketing Business Systems Analyst, you will be part of our IT team scoping, designing and delivering technology solutions that optimize and enable our Sales and Marketing organizations. Our primary technology is Salesforce, Adobe, Merlin, Quickbase, cVent.You will collaborate closely with Marketing, Finance, and ERP systems teams.What You'll Achieve
- Own the policies surrounding proper campaign building and set up in the Marketing Automation Systems to ensure all necessary data points are captured and campaign launch activities operate seamlessly
- Serve as the point person for leading and assisting marketing teams with campaign building and manage testing activities for campaigns per business requirements
- Architect and steer implementation of Marketing Automated Solutions (MAS) that allow for scalable, repeatable and comparable methods of measurement and performance tracking related to campaign activities.
- Work with requestors/users in defining technical specifications
- Collaborate with our software engineers to deliver scalable and effective features for Marketing
- Decompose large work items/stories into smaller independent components. Lead work sessions with technical team members to address questions and issues.
- Administer 3rd party tools that leverage marketing automation platform
- Act as a Senior member of the Business Analyst team to help drive cross functional initiatives Strive for design perfection but love to release and iterate
- Own functional tasks and deliverables, including: process definition and reengineering, high and detailed-level requirements gathering, vendor selection, fit/gap analysis, functional design, testing, training, reporting, support, and continuous improvement of business applications
- Work closely with 3rd party vendors to maintain highly functioning Marketing Automated Solutions and ensure continuity of campaigns
- Act as a solution consultant that deeply understands current state business processes, challenges, and their supporting tech stack.
What You Bring
- A passion for problem solving and melding system design with business outcomes.
- Successful history and experience driving and supporting the delivery of technical solutions for a global human resources organization
- Thorough understanding of Campaign to Lead, Lead to Order, Order to Cash processes with extensive knowledge of industry best practices in CRM space both on process and technology
- Salesforce Administrator and Sales Cloud certifications is a plus
- Experience with Adobe Marketo a plus
- Experience as a Product Owner or Business Systems Analyst in Scrum or Agile development environments
- Ability to lead user stories and business analysis requirements on projects leveraging Agile Methodology
- Ability to lead collaboration with stakeholders from all business units and related third parties to define scope and requirements for new projects, documents risk and assumptions and develops the delivery approach
- Ability to facilitate communication between business partners and technical delivery teams
- Ability to decompose, refine, and document user stories using appropriate graphical amp; textual techniques, including use cases, diagrams, process models and wireframes (if required)
- Support and participate in test execution and other QA activities.
- Experience in managing a diverse Marketing Develop and maintain PowerPoint presentations and development of progress metrics. Support the delivery of application demonstrations and presentations.
- Experience in Life Sciences and/or Medical Device industry specific use cases and configurations/implementations.
- Experience in working in an agile environment.
- Exposure to Integration Tools such as Mulesoft or Boomi.
- Exposure to BI Applications such as Tableau, Salesforce Einstein Analytics.
- Experience working on a fast paced, dynamic environment managing systems and solutions for an ever-evolving user base.
Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.What We Offer: • A collaborative teamwork environment where