ASO Manager
Product Madness, Spain
Job Description
The Role
Product Madness has an exciting opportunity for an ASO Manager to join our User Acquisition team which will help to drive the ASO (App Store Optimisation) amp; ASA (Apple Search Ads) strategies for one of our apps across all of our global markets in all applicable app stores. As we’re predominantly an app-based business; App Store marketing is a key focus for us. Reporting directly to the Senior ASO Manager, you will help drive organic downloads of our apps.
In this position, you will be developing an App Store Optimization (ASO) strategy and managing Apple Search Ads (ASA) campaigns to ensure key Product Madness games appear at the top of search results.
Your objective will be to support organic downloads and our user acquisition strategy by being an ASO guidelines expert on Key app stores and proactively implementing them in Product Madness product pages.
Responsibilities and Duties
- Optimizing Apps for App Store and Google Play
- Create and implement ASO strategy to improve conversion rate
- Manage and scale Apple Search Ads (ASA) campaigns
- Plan and follow-up on traffic- and other marketing initiatives
- Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
- Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics
About You
- Experience with ASO
- Excellent analytical skills
- A good understanding of the mobile gaming market
- Ability to communicate across a number of levels and be able to influence development and marketing teams
- Excellent written and verbal communication skills
- Proficiency in additional language strong advantage
- Experience working with ASA strong advantage
- Ability to work under your own initiative