B2B Marketer
Wallapop, Spain
Job Description
At Wallapop we are on a quest to help people with a collaborative economy, and to make the world more sustainable by extending the life of products.
Wallapop was founded in 2013. We are the marketplace for second-hand goods in Spain. With more than 8 million searches per day and over 10 million users across Spain with a catalogue of several hundreds of millions of products, we exist to empower people to promote a more conscious and human way of consumption. We achieve this by bringing together the scale and simplicity of classifieds with the convenience and the reach of the marketplace to create the world’s best unique goods trading platform.
Wallapop takes pride in having an open culture, where every opinion matters and everybody contributes in many different ways; through different internal cross-functional clubs aligning with people’s passions and interests.
We count 26 nationalities within our employee base and we operate in 2 languages: Spanish and English - this makes us pretty fun and special. While in most cases we are not attached to one language or the other, we encourage talent to embrace both languages and be able to operate outside their comfort zone. To ensure success we facilitate group and individual Spanish and English classes as part of our working day.
Our company values are:
We are One Team: Communicative, trusting and inclusive
We Dream amp; Deliver: Creative, impactful, pragmatic
We Aim for Simplicity: Intentional, uncomplicated, humble
We Learn amp; Grow: Constructive feedback, curiosity
We organize ourselves into topic teams and embrace agile practices.
The Challenge
We are seeking an experienced B2B marketer who will own the complete marketing experience for professional sellers and advertisers on Wallapop.
The candidate will have experience in developing marketing programs for a B2B audience, as well as a history of discovering and analyzing B2B customers’ motivations in order to execute innovative customer outreach initiatives. The B2B Marketer is responsible for aligning all marketing activity with the sales teams, helping to generate revenue by launching marketing tactics that focus on: B2B customer acquisition, account retention and increased penetration and usage of Wallapop products. This position must work to establish effective relationships with our Head of Advertising, Head of Motors Sales, sales reps and other internal teams (e.g., Consumer Marketing, Analytics).
You will help inform and educate B2B customers, partners, opinion leaders about the benefits of Wallapop products, our company culture/values, and our approach to the B2B market opportunity. You will combine creativity with organizational skills to manage numerous projects to deadlines simultaneously. In collaboration with designers, you will also develop print and web-based materials supporting B2B marketing campaigns.
What You Will Do
- Builds brand value and reputation with key partners. Communicate the advantages of Wallapop to B2B audiences
- Organize events (e.g., IAB, Faconauto) and produce commercial materials (e.g., pitch decks, audience reports, case studies and campaign insights, presentations for speaker events)
- Develop a deep understanding of the Wallapop B2B customer journey and, working in partnership with the marketing and sales teams, delivers a robust marketing plan, complete with measurable tactics
- Helps manage B2B customer research and insights; translates customer profiles into actionable engagement and advocacy programs
- Provides input into other marketing and product plans and objectives, based on understanding the customer and market demands
What We’re Looking For
- Minimum bachelor’s degree or college diploma and 5+ years’ related experience
- Significant B2B marketing experience with proven and effective program development and execution
- Knowledge of advertising and/or automobile industries in Spain
- Exceptional relationship-building skills
- Experience in designing and/or planning integrated marketing plans
- Ability to clearly and consistently articulate vision, creativity and enthusiasm to internal stakeholders and external customers
- Proven capability of thriving in a fast-paced marketing environment
- Experience collaborating with designers and managing external agency partners with efficiency
- Experience with CRM tools such as Salesforce
- Excellent verbal and written communication skills in Spanish amp; English
- Ability to work independently with minimal supervision
Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Our hiring process:
* PLEASE NOTE TH