Director Product Content Marketing

Director Product Content Marketing
CARTO, Spain

1 Year
0 - 0
Job Type
Job Shift
Job Category
Career Level
As mentioned in job details
Total Vacancies
1 Job
Posted on
Mar 8, 2024
Last Date
Apr 8, 2024

Job Description

Everything happens somewhere - which is why spatial analytics is fundamental to companies seeking to understand the where and the why of their business. CARTO is the leading cloud-native location intelligence platform, trusted by data scientists, data analysts and developers from companies such as Vodafone, IKEA, Decathlon, Coca-Cola and Mastercard to provide geospatial insights for use cases such as site selection, geomarketing, route optimization, network planning and much more.
With an exceptionally diverse team of 170 people spread across the US and Europe, CARTO (backed by Insight Partners, Accel Partners, and Salesforce Ventures) is changing how companies analyze location data, simplifying how it is done by leveraging modern cloud data warehouses. Redefining its category, the company has grown rapidly in recent years providing a compelling alternative to legacy GIS software.
To continue our growth, we are looking for a product amp; content marketing leader to ensure we take the right products to the right people with the right pricing and positioning. You’ll have a passion for technology and data to translate the value of our cloud-native spatial analytics platform to our target buyer personas in the large enterprise sector -positioning our product and our brand as the leading solution for geospatial analysis in the cloud. Reporting to the VP of Marketing, the ideal candidate will possess a blend of technical and business acumen, strategic vision, and a deep understanding of product marketing for B2B SaaS companies.
This position can work from our offices in Madrid, with our hybrid team based in London, or as remote in the US (East Coast).You will
  • Own the relationship between our product, sales, and marketing teams, taking the product roadmap to market, and driving pricing and packaging.
  • Scale the impact of product and content marketing - leveraging partner teams, and ensuring the function is optimized for future growth.
  • Set up clear objectives and KPIs for the team, to ensure alignment with the company strategy and goals.
  • Source, analyze, and communicate customer and market intelligence so product, marketing, and sales teams are armed to make the most informed decisions in their respective areas. Stay abreast of industry trends, market dynamics, and competitive landscape, and conduct market research, customer surveys, and competitor analysis to identify opportunities and threats.
  • Evolve the ideal customer profile - delineating key criteria such as vertical, company size, geographic location, budgetary constraints, pain points, and desired outcomes.
  • Author the customer journey and build the core assets for each stage to tell the product story - case studies, win wires, demos, webinars, sales decks, and more.
  • Deliver incredible product release campaigns, in partnership with the demand generation team - that communicate the value of our products to new and existing customers, partners, and industry analysts. Analyze campaign performance, and customer feedback, to identify areas for improvement.
  • Evolve our pricing and packaging strategy - in partnership with our product team - from free trials through to our enterprise strategic offering.
  • Play a key part in developing our community of Data Scientists and Developers - working with our field CTO and brand marketing leader.
You are
  • Strategic Thinker: ability to think strategically and translate business objectives into actionable marketing plans.
  • Passionate about technology: With a deep understanding of enterprise software environments, especially Cloud/SaaS analytics/Data warehouse and Business Intelligence solutions, applications amp; technologies including BigQuery, Snowflake, Redshift, and Databricks.
  • Commercial acumen: you are deeply data-driven and care about what moves the needle for pipeline creation, rather than focusing on vanity metrics.
  • An exceptional communicator: internally between departments and externally with clients and partners. You make the effort to spend a significant amount of time with sales, pre-sales, customer success, and product teams to gain relevant insights.
  • A gifted copywriter and storyteller: you can translate highly complex technology concepts into compelling stories that our partners, customers, and prospects care about.
  • Customer-centric: obsessed with the needs of our clients, prospects, and partners, constantly learning about how their challenges are evolving.
  • Thirsty to learn about the Location Intelligence and Data Analytics space: constantly gaining intelligence on existing and new competitors, eager to consume podcasts and webinars, or read relevant reports to keep your finger on the pulse of our industry and the enterprises we sell to. When you don’t know how to do something, you just find a way to learn about it.
  • You have a bias for action: you get a buzz out of cr

Job Specification

Job Rewards and Benefits


Information Technology and Services - Madrid, Spain
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