Sr Product Marketing Manager
CARTO, Spain

• Own the relationship between our Product and Marketing teams, taking the product roadmap to market, and owning pricing and packaging.
• Scale the impact of product marketing - leveraging partner teams, and ensuring the function is optimized for future growth.
• Set up clear objectives and KPIs for product marketing to ensure alignment with the overall company strategy and goals.
• Define and deliver technical solution benefits and positioning, that are consistent and compelling, to commercial teams, internally and for our partner network.
• Source, analyze and communicate customer and market intelligence so product, marketing and sales teams are armed to make the most informed decisions on their respective areas. Stay abreast of industry trends, market dynamics, and competitive landscape, conduct market research, customer surveys, and competitor analysis to identify opportunities and threats.
• Translate the value of CARTO’s product to a range of sectors and use cases, enabling us to continue building the cloud native spatial analysis category. Develop sales tools including sales scripts, presentations, and demonstration scripts and can effectively communicate solution benefits with internal sales teams and partners.
• Coordinate release campaigns and content that generate high quality leads and close business with key enterprise customers (e.g. website landing pages, sales decks, webinars, demos, battlecards, blog posts and press releases). Analyze campaign performance and customer feedback to identify areas for improvement.
• Position the CARTO brand in the Data Science and Developer communities, by interacting with industry analysts, key partners and playing a key part in developing our community of Data Scientists and Developers.
• Oversee product onboarding programs to help our users make the most out of CARTO, driving a best-in-class product experience and business results.

• Strategic Thinker: ability to think strategically and translate business objectives into actionable marketing plans.
• Tech-savvy: With a deep understanding of enterprise software environments, especially Cloud/SaaS analytics/Data warehouse and Business Intelligence solutions, applications amp; technologies including BigQuery, Snowflake, Redshift and Databricks.
• Commercial acumen: you are deeply data-driven and care about what moves the needle for pipeline creation, rather than focusing on vanity metrics.
• An exceptional communicator: both internally between departments and externally with clients and partners. You make the effort to spend a significant amount of time with sales, pre-sales, customer success and product teams to gain insights that are relevant to your work.
• A gifted copywriter and storyteller: you can translate highly complex technology concepts to compelling stories that our partners, customers and prospects actually care about.
• Customer-centric: obsessed by the needs of our clients, prospects and partners, constantly learning about how their challenges are evolving.
• Thirsty to learn about the Location Intelligence and Data Analytics space: constantly gaining intelligence on existing and new competitors, e

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