Product Marketing Manager - Spain
CARTO, Spain

• Own the relationship between our Product and Marketing teams: This role will sit at the intersection of marketing, product, sales and partners - gaining an intricate understanding of our product roadmap and the needs of our sales team to communicate the value of our platform for key use cases, verticals and buyer personas. Whether it’s defining pricing, curating product release campaigns, or carrying out user research alongside our product team - this individual will understand the needs of our clients and partners to effectively communicate the return on investment that the CARTO platform brings.
• Turn our partners into lead generators, working hand in hand with our go-to-market counterparts at Google Cloud, Snowflake, Amazon Redshift, Databricks and other BI and Data Visualization giants, execute campaigns to generate demand hand in hand with key partners and resellers, devising new co-marketing opportunities. You don’t just wait for introductions, you go and find potential collaborators who can help us to drive demand.
• Define and deliver platform benefits, positioning and messaging for CARTO and Partner commercial teams. Translating technical platform messaging into powerful sales tools including scripts, presentations, and demonstrations that communicate our platform benefits and value to internal sales teams and partners, unlocking business opportunities in the spatial analytics category.
• Create sales enablement content to better communicate our value proposition with prospects, customers and partners. Whether that’s crafting combined value messaging, one pagers, sales decks, videos or battlecards that enable sellers to win business, positioning our platform for key use cases such as site selection, geomarketing, network optimization, spatial app development and much more.
• Create campaign content to generate demand and close business: Working alongside our product, partnerships, demand generation and content marketing teams, the Product Marketing Manager will create assets that drive high quality leads and close business with key enterprise customers. This individual will be confident in creating high-quality sales and marketing assets (e.g. web content, sales decks, webinars, demo videos, battlecards, blog posts and press releases) and delivering internal presentations or external-facing webinars.
• Collate focused competitive intelligence to support product roadmap decisions, sales enablement and marketing campaign motions.

• Tech-savvy: With a deep understanding of enterprise software environments, especially Cloud/SaaS analytics/Data warehouse and Business Intelligence solutions, applications amp; technologies including BigQuery, Snowflake, Redshift and Databricks.
• Thirsty to learn about the Location Intelligence space: constantly gaining intelligence on existing and new competitors, eager to consume podcasts and webinars or read relevant reports to keep your finger on the pulse of our industry and the enterprises we sell to. When you don’t know how to do something, you just find a way to learn about it.
• Commercial acumen: you care about what moves the needle for opportunity creation, rather than focusing on vanity metrics.
• Data-driven: you are passionate about using data from Salesforce, Google Analytics, Hubspot and other platforms to drive an effective demand generation strategy.
• An exceptional communicator: both internally between departments and externally with clients and partners. You don’t just hang out with the marketers, you make the effort to spend a significant amount of time with sellers, pre-sales, data science and product to gain insights that are relevant to your work.

Job Rewards and Benefits