About the team
The OEM (Original Equipment Manufacturer) team was established in 2021 in Carwow ES and is one of the fastest-growing areas within carwow. The team’s focus is on building close and strategic relationships with all car manufacturers, their media agencies and planning partners. Commercial projects include data-first, native on-site digital advertising activities, data and audience sales among a variety of innovation projects, including branded content to help manufacturers and their agencies reach consumers in a more effective and efficient way.
About the role
Our interactions with media agencies are growing rapidly and we’re keen to support and build these relationships. As a result, we are seeking an outstanding candidate to join the team and build existing, as well as new relationships with media agency partners and their clients. Alongside our current media proposition, the role also comes with the opportunity to help shape the future of our media proposition and build a practice in this area as we grow, with the aim to accelerate the transformation of the auto industry
We offer a unique proposition to our partners. We are a relentlessly customer focused platform, offering media agencies deep insight into customer and brand behavior. Using this data, we build bespoke, native advertising partnerships, including branded content, to help get key messages across to the right customers, at the right time. We also open up our data and audience segments, allowing media agencies to further hone their activity outside of carwow by implementing enhanced off-site targeting
Requirements
In this role, you will work directly with the Head of OEM to be a key point of contact for media agencies and responsible for building deep, lasting partnerships between both parties. You will be responsible for all things related to media and data for agencies, as well as media proposals for clients.
Be responsible for delivering advertising revenue targets by focusing on the already well-established pipeline and proactively building successful media proposals for media agency partners and clients directly.
Develop stronger and more consistent relationships with key media agency partners across their business through frequent review meetings and co-developed processes to achieve an ‘always-on’ position
Understand and research key performance metrics and strategies by brand to build bespoke data-driven, advertising proposals
Have experience in standard and rich digital display sales, as well as programmatic advertising as carwow embarks on the next step of its media evolution
Ensure carwow is always front of mind for Agency Planners, Strategists, Business Directors, as well as Managing Partners with the target of establishing carwow as a core digital partner
Work collaboratively with the Head of OEM to strive for and recommend ways for the continuous improvement of the media proposition, in collaboration with our product and design teams
Ensure that media agencies are well served and given insightful, clear and timely reporting on ongoing projects for media agencies and clients
This role requires someone with bags of drive, confidence and the ambition to grow with a fast scaling department and business. You will be used to owning big projects and balancing both short term opportunities and a longer term strategic view for your area. You’ll take a hands-on approach to supporting the exponential growth aspirations of carwow.
You need to:
Be adaptable - our media agency proposition is tailored, native and data-driven - it’s more than just selling standard IAB formats. Our product and ideas stand out from the crowd, you should too, as well as developing new formats/products/services in a collaborative way with the product and design team
Have knowledge of the media agency world - ideally with strong experience working as an Account Manager or similar role within an agency, or working closely with media agencies in a publisher/media owner ecosystem
Be confident in owning and executing your own contact and prospecting strategy to build new relationships from scratch. You'll have the freedom to build these relationships and strategies as you see fit - we want an ambitious person who can put carwow media on the map
Have a successful track record in closing and delivering large, advertising deals with a customer and data centric approach
Comfortable with handling amp; analyzing data, and a profile that enjoys a data-driven sales environment
Be a team player who is comfortable with collaborating at all levels and is always happy to take on board feedback to develop their skills
Personality-wise you’ll be polished, hands-on, energetic and a real self-starter who enjoys autonomy and delivering results
Be highly arti